Our founder, Anne Abriat-Hemmendinger, was recently interviewed in the Canvas8 article “The messy, squishy future of American beauty.”
Source: Canvas8
The piece explores the growing importance of texture and sensoriality in beauty, from highly tactile formulations to the role of emotion in product experience.
At The Smell & Taste Lab, this perspective has been central to our work for years. As Anne highlights in the article, innovative textures introduce an element of surprise, a key emotional trigger that shapes how products are perceived and remembered.
More broadly, this reflects an ongoing shift in the industry: sensory attributes such as texture, scent, and touch are becoming strategic levers, influencing not only product experience, but also consumer choice.
Discover the full article below.